Matcha Latte Nut Butter by Mizuba + Ground Up

Our Interview with Ground Up

June 16, 2020

We are so happy to collaborate with the wonderful ladies at Ground Up for our brand-new Matcha Latte Nut Butter! Their mission (beyond making delicious nut butter) is to employ and give opportunities to women overcoming adversity. We took a moment to ask them three quick questions.


Mizuba Matcha Latte Nut Butter


Tell us about how you came to use nut butter to #SPREADGOOD as a social mission?


Ground Up:
Great question! And the answer really lies in the two of us combining our passions and visions.


Ground Up began in 2016 when Julie had recently returned from Uganda, where she had been overseeing an employment training program for 150 women overcoming poverty. When she returned back to her hometown of Portland, she soon recognized the need for a similar program at home. She wanted to implement a job skills training program for women transitioning out of homelessness, however, she needed a product.


Meanwhile, Carolyn had been perfecting recipes for delicious sugar-free, peanut-free nut butters (which she developed due to dietary constraints because she couldn’t enjoy others on the market). We met through work (shout-out to Sseko Designs, where we were both employed), and soon realized that our passions could be combined to create a business centered around social impact.


What are you nuts about today? 


Ground Up:
You mean, besides our new and delicious Matcha Latte Nut Butter?!


Oh gosh, that feels like a big question right now! On a serious level, we’re both deeply committed to the fight for racial equality, and I would say we’re spending most of our spare time reading, learning and supporting the BLM movement. (Also, just a note that if you didn’t know, 10% of sales from our Matcha nut butter will be donated to Equitable Giving Circle!!)


On a lighter note, we are both really getting into home gardening for the first time! So it’s been fun to share tips and learn more about growing your own food. Fresh strawberries are the BEST!


What’s your fav way to enjoy the Matcha Latte Nut Butter?


Ground Up:
Um, if we’re being honest, by the spoonful! Ha, but for other inspo: Carolyn loves it best stirred into oatmeal or slathered on toast. Julie’s favorite is simply just with a piece of apple or banana! But this flavor is also delicious made into banana “nice cream”, combined in a fruit smoothie, or as a topping for a yogurt bowl!


 Ground Up Interview


Shop Matcha Latte Nut Butter by Ground Up

Leave a comment

Comments will be approved before showing up.

Also in Collaborations

Mizuba Matcha Partners
Catching up with world-renowned chef Naomi Pomeroy

June 17, 2021

We recently caught up with Naomi Pomeroy — the James Beard award-winning owner of Ripe Cooperative, here in Portland, OR — to chat about food, life, and her amazing new ice cream made with Mizuba matcha.

Read More

Mizuba Matcha at Boon Boona Cafe
Cafe Feature: Boon Boona

July 24, 2020 1 Comment

We thought we'd take a moment today to highlight one of our partners: Boon Boona Coffee, in Renton, WA. Much like matcha is the star of Japan's iconic tea ceremony, did you know coffee has a similar history with its very own ceremony? The founder of Boon Boona, Efrem, is sharing that special piece of coffee's culture with his community and we are excited to experience it. We hope their story is just as meaningful to you as it is to us, and we look forward to highlighting more of our friends in the future.

Read More

Send a matcha gram to a loved one!
Artist Series No. 2: Matcha-grams! Our interview with artist Abbie Tjaden

April 24, 2020

Recently we had a chance to sit down with Abbie Tjaden of ARTJADEN and ask her a few questions. Abbie is a Portland-based artist, and she is responsible for designing our incredible matcha-grams, which you can see here.

Read More