Today is a special day! 88th Night (Hachiju-Hachiya) is a Japanese holiday that celebrates the start of the year’s first tea picking and harvest. This first flush of tea is known as shincha, which directly translates to "new tea."
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I wanted to personally write and let you know that beginning Friday, April 22nd, the price of our Daily Matcha will increase by one dollar, from $20 to $21. This is the first time we have been required to raise the price of tea in our 8.5 year history, and as a thank you for your continued support I wanted to give you a heads up.
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Tea is so intrinsically woven into Japan's culture that there are special words and phrases dedicated to how we experience tea in day-to-day living. Check out some of our favorite phrases here!
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What is a tenugui, and why is it the best Japanese household item ever? Learn all about this essential Japanese item, its history, and its uses! Hint: it is perfect for your matcha moments.
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Tea is meant for sharing and we truly hope you’ve always found Mizuba as an inclusive, joyful place to enjoy a #matchamoment.
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We are excited to announce that from now to the end of the month, we are donating 10% of every sale to Off Their Plate.
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Just as we make decisions to mindfully lessen our impact on the Earth in our personal lives, as a family-run small business, we take the same approach with how we manage our decisions at Mizuba. Here at Mizuba, we are committed to sustainability. Not just one day a year, and not just because it's trendy. (Although, fun fact: our founder, Lauren, is from the same town where Earth Day originated — 50 years ago! Just saying.)
We love the planet we live on, we are thankful for everything it give us, and we want to take care of it to the best of our ability.
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Being home can be hard. So we're leaning into life's more joyous moments each and every chance we get.
A lot of our joyful moments, of course, include matcha!
We thought we'd share one of our sweet matcha times with our own family with you. These aren't actors — they're my niece, nephew, and sister-in-law!
From our home kitchen to yours,
Lauren & the Mizuba fam
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In the same way sharing traditional Uji matcha with you helps preserve the heritage of such an iconic cultural art, I’m hoping our little loose leaf collection helps preserve Japan’s tea history, educates tea lovers on Japan’s truly delicious and uncommon teas, and furthers people’s intrigue and delight with tea! I certainly grew tired of keeping these teas to myself. They’re just so good, and I can’t wait to share them with you!
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Welcome to the Mizuba Tea Co. loose leaf collection! True — we've been solely focused on being one of America's premier matcha companies for years. But, as you can imagine... exceptional quality matcha wasn't the only kind of tea we were drinking in Japan on our travels...! As life-long tea nerds, beautifully crafted teas of all kinds just get us EXCITED.
As your trusted source of Japan's finest traditional teas, we are dedicated to direct-trade sourcing that is grounded in friendships with our tea suppliers. Together, we pursue purity of leaf, high-quality flavor, and the beauty in each cup of tea that you enjoy with us.
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Hear a personal story about how
Well + Good author Mercey Livingston cracked the caffeine addiction code and how matcha helped along the way.
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"The Salford findings are simple to summarize: the matcha tea suppresses mitochondrial metabolism [mitochondria are the energy currency for cells, generated from the oxidation of food] in breast cancer stem cells and by thus preventing them from “refueling” makes them inactive and they die off."
Exciting matcha health news provided by industry outlet World Tea News
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Watch how to make matcha with our 3 easy to follow Mizuba video guides!!
1) Traditional Matcha guide
2) To-go matcha guide
3) Matcha latte guide!
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A thank you note for each and every amazing Mizuba #MatchaMoment we've had the past 5 years with you all!
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Ever wonder what the terms ceremonial or culinary matcha actually mean? What should you buy? Do the terms make a difference in quality? What makes a quality matcha, anyway? Learn all the answers about which matcha you should buy, and why here! Have questions? Always happy to answer! E-mail orders@mizubatea.com
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Ever wonder where matcha came from? We follow its origins to your cup today.
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Want to learn all about how matcha is traditionally milled? You'll have to meet Mizuba's ishi usu!!
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Welcome Mizuba's newest matcha! Meet our single-estate organic ceremonial green tea, and learn about why it brings us so much joy!
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"When matcha is prepared koicha style, the result is a thick syrup of green goodness. Unlike usucha, it may take a little bit of time to reach your mouth. But when it does, the drinker is greeted with a chewy brew of straight umami coupled with a silky sweetness that just lingers on the tongue..."
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What do folks love to order on www.mizubatea.com?
Watch popular tea blogger, Nicole Martin, unbox her favorite Mizuba matcha mail!
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