What is the difference between ceremonial and culinary matcha?

What is the Difference Between Ceremonial Grade and Culinary Grade Matcha?

April 30, 2018 9 Comments

Ceremonial Grade Matcha vs. Culinary Grade Matcha Tea: what's the difference and which should I choose? We have the answers.

Some of the most asked questions we receive in regards to matcha are: "What is the difference between ceremonial grade and culinary matcha? Should I only buy ceremonial grade matcha? Is culinary matcha always low quality?" Uses for matcha range from making koicha (thick, paste-like tea) at the most formal ceremonies, to more modern preparations (lattes, cocktails, sweets, or skincare products like lip balm). As such, matcha has gone from being a tea created for specific use (in the tea ceremony), to becoming an extremely versatile product found in many creative capacities.

We are very passionate about this conversation of matcha quality, because unfortunately there's been quite a lot of misinformation and misuse of the terms. Fortunately, Mizuba Tea has direct answers from our producers in Japan about what these terms actually mean! 

The truth is, the terms mean *very* little in the American matcha market. Presently, the words "ceremonial" and "culinary" can only be judged based on the integrity of the company. There is currently no regulation or standardization of matcha to be deemed ceremonial or culinary, so any company or brand can term their matcha "ceremonial" or "culinary" – even in Japan. There is also no specific definition of how matcha should be grown in the field, or processed after harvest, so each matcha manufacturer or brand is free to label their tea as they wish.
With mass-market demand, what ends up happening is some companies try to pass off low-quality matcha as ceremonial — or deem that culinary matcha is always low-quality.

This is not the case with Mizuba, and our commitment to quality throughout our entire offering list is the reason over 400 coffee shops across the U.S. serve our matcha to their guests. Whether you buy ceremonial or culinary grade matcha, we take the utmost care to ensure the matcha you receive is the best of the best.

So how do I know my matcha is truly "ceremonial grade," or culinary? Is culinary grade matcha bad to purchase? 

Mizuba Ceremonial Matcha Green Tea
Pure, shade-grown & stone-ground Uji Matcha 

Speaking solely from Mizuba Tea Co's perspective, here are some guidelines to keep in mind. As a whole, the best way to shop for matcha is to determine the authenticity of the tea.
Always ask these four questions when purchasing matcha:

1) Is the matcha from Japan?

2) Has it been shade-grown? If so, for how long?

3) Is the matcha produced only from nutrient-dense, spring-harvest tencha tea leaves? (Hint — in order for matcha to be made from tencha, the tea leaves must have been shade-grown). Matcha is not made from sencha or gyokuro! 

4) Has the matcha been traditionally stone-milled? Or powdered by other means? True, authentic matcha will have been stone-milled. These mills can only grind small batches of matcha at a time, and only yield about 40g of matcha per hour (that's only 1 Mizuba tin!)

All the above qualities must be in place to make true, authentic Japanese matcha.
Poorly processed matcha will be the antithesis to the above. For example, low-quality powdered green tea (not truly matcha) will not be made from tencha tea leaves, will not be shade-grown, or shade-grown for a very small duration, or not stone-ground at all. 

We can't speak for other companies, but we are proud to say that here at Mizuba every matcha we sell — from our high-end Kokoro Ceremonial Matcha all the way to our Culinary Organic Matcha meets the above four requirements!

Shop Mizuba Daily Matcha Green Tea

Keeping the above guidelines in mind, here are some factors that historically have been taken into account for culinary grade versus ceremonial grade matcha tea.

The big question: how are you personally going to be enjoying your matcha?

Are you looking to enjoy the tea in its simplest form (matcha mixed in water, nothing added)? Or are you going to enjoy a variety of preparations, from lattes to cookies? People in the Japanese tea industry might refer to "点てて飲む抹茶" or literally, whisk and drink matcha and "製菓用抹茶," which means matcha used for sweets.

1) Ceremonial simply means that the matcha is appropriate for koicha preparation in the tea ceremony. (Koicha means “thick tea” and it is a very intense experience! One usually drinks “usucha” which means thin tea.) Ceremonial grade matcha is meant to only be mixed with water. 

2) To prepare koicha, one would want an expertly crafted matcha! So over time, people reserved their exceptional, difficult-to-produce teas for koicha preparation. There are a lot of factors that determine difficulty when producing teas. At Mizuba, we carry a variety of "ceremonial" grade matcha teas. The differences in our ceremonial matcha range from how often they are harvested, how old the plants are, whether the tea is harvested by hand or machine, and whether or not it is from a single-estate, if the tea is from a rare cultivar, etc. Some of these matcha teas that reflect these unique characteristics and variables are our Nagomi, Yorokobi, and Kokoro on our website. (However, our Daily and House are *technically* ceremonial teas as well! We just consider them to be our more approachable, basic matcha teas.) 

3) Bear in mind that even within a "ceremonial" category (seeing as it only means matcha mixed with water" that there are many grades available, ranging from the highest quality hand-picked matcha meant for the preparation of the smoothest koicha (made at home by tea aficionados, or during the most formal tea ceremonies), to entry market mechanically harvested tea meant for daily consumption in the form of usucha (casual froth), at home, in coffee shops or for tea ceremony class whisking practice.
 Shop Mizuba Ceremonial Matcha Green Tea

Why most Culinary matcha doesn't measure up — and why ours does

Culinary matcha has received a bad rap because — unfortunately! — in the mass market the term culinary has been used to pass off very poorly processed matcha. If you've bought matcha online before, you might have experienced it: bitter and/or metallic, yellow, dull, oxidized powdered green tea! Remember: it's not matcha if it hasn't hit the mark of all the production factors we listed above.

Cheaper, "culinary" matcha is usually harvested from late summer or autumn harvests. In Japan, these can taste ok if *purely* used for mixing into cakes, cookies, or skincare uses etc. We wouldn't recommend it for lattes or for drinking. However, the majority of mass-marketed culinary matcha is just plain, poorly processed powdered green tea. 

This has led consumers to believe that they must spend the money on ceremonial matcha, even when they want to mix it with milk for lattes, for example. 

Of course, you can do whatever you'd like with any matcha you buy! But if you were to ask our opinion, we think ceremonial tea should be reserved for enjoying the matcha's nuances on their own. That said, if you love your ceremonial matcha with milk, we're not going to stop you — the best kind of tea is the one you enjoy the most. 

What should you be looking for in flavor? The keyword here is "bitterness."
High-quality matcha will yield a refined, balanced, and smooth flavor with reduced bitterness, while lower quality matcha displays stark, coarser flavors that will not be enjoyable unless the tea is sweetened or mixed with milk, cream, etc. As such, high-quality matcha will be used as a "ceremonial" grade, while lower grade matcha will be determined to be a "culinary" grade to make sweets, soba, latte, ice cream etc.
But pay attention: here, it is interesting to note that high-quality matcha can have a pleasant bittersweet quality. In fact, in the Japanese tea industry, there are two words for bitter: nigai, which means displeasing bitterness that makes your face twist, and shibui which means "pleasant bitterness." Shibui is the light bitterness that will give body, balance, and an interesting character to the overall flavor of a good matcha. Mizuba's culinary matcha falls into the shibui category and is smooth enough to drink on its own as a tea made with just water! But in our opinion, it also makes the best latte around. 

It is our recommendation to save your money to enjoy ceremonial teas as a special experience, and use Mizuba's Culinary matcha as an everyday, exceptional-quality culinary tea to truly enjoy the matcha flavor in your lattes, smoothies, iced teas, lemonades, etc :) Mizuba's culinary matcha is the best option to make your favorite mixed matcha creations, and the our higher grade teas are wonderful option to enjoy pure matcha. 


Shop Mizuba Culinary Matcha Green Tea


What makes Mizuba's Culinary Matcha different?

For Mizuba, we couldn't possibly sell a matcha we don't believe in or one that is low-quality. We believe that all matcha should taste wonderful, and our culinary matcha is no exception. Therefore, you can trust in our Organic Culinary Matcha because it is still processed as a true, authentic, Japanese matcha from Uji! 

What is the difference between Mizuba's culinary and ceremonial matchas?

Not much! Our culinary organic matcha is still from Uji, shade-grown, and traditionally stone milled just like our ceremonial matcha. However, the tencha used to make Mizuba's culinary is harvested from more mature leaves. These leaves are stronger, and therefore produce a stronger, yet still smooth (!) flavor, for you to enjoy through whatever you add the matcha to — you can still taste the tea through milk for lattes, through flour for cookies, etc! The Culinary Organic Mizuba will always be the quality you expect. Kind of like how you’d want an incredible espresso to taste good on its own in pure form, but also be delicious in a cappuccino. 

Personally from Mizuba, the integrity of culinary matcha has been such a problem in the industry that we've considered eschewing the term altogether and calling it something like Mizuba's signature, “all-purpose” matcha. However, as you might know, Mizuba has begun to be known as purveying one of the best culinary matcha teas in the industry. So for now, we're keeping the term and telling the world what pure, good matcha should be! We believe it's worth it.



Mizuba Matcha Green Tea


Thanks for reading, and we hope this helps you understand how to buy the best matcha possible for you! What matters in the end is for you to use the tea in a way that makes you happy. Have any questions? Feel free to reach out at orders@mizubatea.com.

At Mizuba, we 100% believe in making incredibly quality matcha accessible to everyone. And our culinary grade matcha is no exception. 

9 Responses

The Havanna Classic Nature
The Havanna Classic Nature

January 02, 2024

🍵✨ As a matcha enthusiast, I understand the struggle for quality in the culinary world. Mizuba’s commitment to integrity is commendable. Considering ‘all-purpose’ speaks volumes about their dedication to excellence. Kudos to Mizuba for not just meeting but exceeding expectations with their renowned culinary matcha! 💚🌿 Embracing the true essence of pure, good matcha is indeed worth it. Cheers to a brand that sets the standard! 🌟 #MizubaMatcha #CulinaryExcellence #PureGoodness


October 24, 2022

This was so helpful! I really appreciate this clarity!


April 11, 2022

Everything is very open with a clear explanation of the challenges.
It was really informative. Your website is extremely helpful.
Many thanks for sharing!

Mark G
Mark G

March 21, 2022

I like the taste of sencha tea. But I heard that I should switch to matcha if I want more types of antioxidants and polyphenols. Do quality sencha teas have the same beneficial compounds as the matcha teas, but maybe just in a different amount, or does matcha have completely different compounds and are therefore might offer something additional for health?


December 02, 2021

Thank you for sharing some info here. It is such a piece of great information you have shared on Blog commenting. Good work!

Empire Vita
Empire Vita

January 15, 2021

I have prepared your culinary grade matcha for drinking plain, just like the higher grades, and I actually enjoy it very much that way.
Does culinary have the same health benefits as ceremonial matcha?
I recently Posted Fine Culinary Matcha

Mizuba Tea
Mizuba Tea

June 23, 2020

Hi Debbie!
In general, quality matcha that’s been properly shade-grown and harvested from the first harvest will have the most health benefits. Subsequent harvests will still be beneficial but will have subsequently fewer nutrients given that the first harvest was from the first flush after winter when the plants store their nutrients. But overall, the differences are pretty negligible! Consistency in enjoying tea in your daily life is the best way to enjoy tea’s benefits :)

Debbie Cengel
Debbie Cengel

June 23, 2020

Does culinary have the same health benefits as ceremonial matcha?

Frederick Glavin
Frederick Glavin

August 23, 2018

I have prepared your culinary grade matcha for drinking plain, just like the higher grades, and I actually enjoy it very much that way. It is stronger flavored, with a hint of bitterness, but to my taste, it is still very good, with a noticeable umami flavor.

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