We found Yorokobi early this year from our close community in Uji, Japan. They presented us this matcha, and the very first word that could come close to describing our experience with it was "joy."The matcha we sipped made us so joyful for a few distinct reasons.
1) This matcha is one of the most velvety smooth, balanced teas we've tried that's 100% certified organic! Many certified organic matcha teas tend to be earthier in flavor profile, but Yorokobi's sweet, floral flavors shine.
2) This matcha is from a single-estate! In the matcha world, this is an exceptionally rare find. Many high-quality matchas are made from a blend of harvests - tencha from the previous year may be blended with tencha from the new harvest (shincha). There is nothing wrong with this, and in fact, it takes absolute mastery to be a quality tencha blender. However, finding a single-estate matcha is very exciting, allowing the drinker to truly experience the terroir of one specific field. In this case, the tencha of Yorokobi is grown from volcanic soil called Shirasu.
3) Yorokobi is made of two beautiful, unique cultivars, Okumidori & Kanayamidori. Many matchas are simply made from Yabukita cultivars.
4) Yorokobi is 100% shade-grown and stone-ground to our very high standards and meets the level of ceremonial grade (suitable for koicha preparation in cha-no-yu (tea ceremony))
Truly living up to its name, Yorokobi translates to joy in Japanese. We hope Yorokobi brings you much joy in each and every #MatchaMoment you have!
- Mizuba Tea Co.
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I wanted to personally write and let you know that beginning Friday, April 22nd, the price of our Daily Matcha will increase by one dollar, from $20 to $21. This is the first time we have been required to raise the price of tea in our 8.5 year history, and as a thank you for your continued support I wanted to give you a heads up.