As the years have gone on at Mizuba, we've realized something deeper in the relationships we've made, in the tea we carefully choose, and in the cups of tea we've shared. It' a feeling that we want to purposefully communicate to our wonderful customers with our matcha – specifically with our ceremonial matchas. Our feeling comes from a spirit that characterizes all our experiences in Japan, and with you! This spirit is the word OMOTENASHI ―おもてなし― a mindset which is “to welcome guests warmly and wholeheartedly." You, our guests, always come first without any expectations. Omotenashi is a certain warmth that pervades every experience we've had with tea, and we're excited to show you how we want to honor it. We'd like to offer our best teas with this spirit – with new names that we feel better evoke our connection to Japan, each tea's true character, and the experiences we've had around each cup of matcha. What's more, many historians say the word omotenashi traces its roots back to the traditional Japanese tea ceremony! Please welcome:
The heart, soul, the essential - our champagne of teas, our top-shelf ceremonial offering. Still picked by hand, still exquisitely silky smooth. With aromatics of milk chocolate and a luxurious complexity to its flavor, we're honored to share this special matcha with you. What's more, Kokoro is the first matcha we tasted from our farmer, so naturally, we needed a name that expressed how integral this matcha is to Mizuba.
We hope you enjoy our ceremonial's fresh new look! Itadakimasu!
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"The Salford findings are simple to summarize: the matcha tea suppresses mitochondrial metabolism [mitochondria are the energy currency for cells, generated from the oxidation of food] in breast cancer stem cells and by thus preventing them from “refueling” makes them inactive and they die off."
Exciting matcha health news provided by industry outlet World Tea News