Artwork of traditional stone matcha mill - Mizuba Tea Co.
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Learn About Matcha with Mizuba

Discover the story, tradition, and art behind matcha with Mizuba Tea Co. If you’re looking to discover the beauty of Japanese tea or want to elevate matcha as part of your lifestyle — we’re your guide to your perfect matcha moment.

Why Mizuba?

Mizuba Tea Co. is more than just tea — it's a connection to centuries-old traditions and the finest Japanese craftsmanship. We source true, authentic matcha directly from our friends: producers who strive to uphold excellence in Japanese tea and farmers who manage centuries-old heritage fields in Uji, Japan – ensuring unmatched quality and freshness. With Mizuba, you're not just sipping tea; you're embracing and supporting a culture of care, authenticity, and community.

Woman picks green tea leaves from an organic tea field in a misty mountain range located in Japan.

What is Matcha?

Matcha (抹茶) is historically revered as the only tea used for over 800 years in the renowned Japanese tea ceremony. Contemporarily prized, one cup of matcha contains numerous health benefits that boost a healthy lifestyle. Extraordinarily versatile, one can drink matcha as a warm and rejuvenating experience–or bake it into endless variations of delectable tea-inspired treats.

However, not all powdered green tea is matcha. In fact, matcha as a term is not currently regulated. You may have experienced trying to shop for an excellent tea, but instead becoming overwhelmed with a torrent of options that are unclear (what does ceremonial really mean, anyway?).


matcha bowl background
 While matcha is always powdered green tea, there are strict benchmarks tea has to meet in order to be deemed veritable matcha.  

Matcha is the pearl of Japanese green teas. The tea is a finely milled, vibrant green tea uniquely crafted for whisking into a smooth, frothy drink. Originating from Japan, quality matcha is made from shade-grown tea leaves meticulously stone-ground to preserve its bold flavor, velvety texture, and abundant nutrients.

Matcha isn’t just a beverage—it’s an experience. From traditional Japanese tea ceremonies to modern-day lattes, matcha is beloved worldwide for its flavor, versatility and health and wellness benefits. Mizuba matcha comes from the same plant all tea comes from (Camellia sinensis). However, quality matcha green tea must be made from tencha leaves that have been shade-grown for 4 weeks before harvest and stone-milled into a fine powder. 

Mizuba strives to uphold tradition, transparently educate our customers with knowledge directly from our matcha producers, and also provide a deeper knowledge and understanding of what matcha actually is as a finely crafted tea: how it is cultivated, produced, and enjoyed.

How to get started with matcha in a few basic steps:

You can enjoy matcha casually or elevate it with special tools – and we can meet you wherever you’re at.

Ready to dive into the world of matcha? Here’s what we recommend:

Traditional Essentials

Dark wood matcha whisk resting on a ceramic stand

Chasen (tea whisk)

Spouted matte black minimalist matcha green tea serving chawan by Origami

Chawan (tea bowl)

Frothy Mizuba Matcha ceremonial green tea from Japan

Your favorite Mizuba matcha

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Not sure where to start? Try our essentials set!

Matcha Moment® Essential Tea Set

$62.00

Tell your brand's story through images.

A Modern, Casual Take

Dark wood matcha whisk resting on a ceramic stand

Matcha Whisk (chasen)

Spouted matte black minimalist matcha green tea serving chawan by Origami

Bowl (chawan)

Frothy Mizuba Matcha ceremonial green tea from Japan

Your favorite Mizuba Matcha

Express the beauty of tea with our recipes

Matcha Yuzu Lemon Bars

Matcha Yuzu Lemon Bars

Whoa! These are amazing. Yuzu adds a touch of bright florality to our delicious matcha lemon bars. Best of all: they're vegan and gluten-free (and you'd never know it). 

Salted Caramel Hojicha Latte

Salted Caramel Hojicha Latte

Our organic hojicha powder adds complexity, depth, and a nutty, toasted flavor to this salted caramel treat. It's our new favorite drink for fall!

Hojicha Hot Chocolate Recipe

Hojicha Hot Chocolate Recipe

Our organic hojicha powder adds complexity, depth, and a nutty, toasted flavor to your favorite hot chocolate. Read on for our easy, breezy recipe!

Which matcha is right for you? Answer a few quick questions and discover your ideal Mizuba matcha.

Matcha Glossary


Tools & Utensils

Chasen

A handcrafted bamboo whisk used to mix matcha into water, creating a smooth and frothy consistency. You may find whisks made with 80, 100, or 120 tines. These are now quite rare to find made in Japan, but Takayama Village is home to about 18 remaingin artisans. We are proud to feature a grandmaster chasen from one such artist!

Chashaku

A traditional bamboo scoop used to measure the perfect amount of matcha powder for preparation.

Chawan

A ceramic bowl used to whisk and serve matcha, often designed to enhance the tea-drinking experience. There are thousands of styles of chawan available! Finding one (or several) that speaks to you for your matcha moment elevates your experience. Some collect chawan for each season, others based on material, or decoration. 

Ishi-usu

A traditional stone mill used to grind tencha leaves into fine matcha powder. Link to blog. 


Tea and Matcha Types

Koicha

Thick matcha prepared with a higher ratio of powder to water, resulting in a rich and concentrated flavor. The pinnacle experience in tea ceremonies. Link to blog.

Koicha

Thick matcha prepared with a higher ratio of powder to water, resulting in a rich and concentrated flavor. The pinnacle experience in tea ceremonies. Link to blog.

Frothy Mizuba Matcha ceremonial green tea from Japan

Your Matcha Journey Starts Here

Mizuba Tea Co. is here to help you enjoy matcha at its finest expression. Whether you're a first-time sipper or a seasoned tea enthusiast, we’re honored to tell this tea’s story from field to cup. Find Your Matcha Match