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The 2025 Matcha Shortage: What’s Really Happening in Japan?

Woman plucks spring tea from a fresh field in Uji, Kyoto, Japan

If you’ve had trouble finding your favorite matcha lately, you're not imagining things — the 2025 matcha shortage is real. But behind the rising prices and low inventory is a much more nuanced story that deeply impacts tea producers, small farms in Japan, and the future of authentic Japanese tea.

At Mizuba, we believe education is a core part of our mission. So we created a special video report to bring you first-hand insight from our recent trip to Japan, where we visited our partner tea farms and spoke directly with producers on the ground.

Watch the full video now on our YouTube channel:
Watch: The 2025 Matcha Shortage Explained

What You’ll Learn in the Video

In our deep dive, we break down the matcha shortage from multiple perspectives, not just the headlines. We explore:

  • Why matcha is in short supply in 2025

  • How the shortage is affecting Japanese tea farmers and producers

  • The broader implications for Japanese tea culture and sustainability

  • What this moment might mean for the future of matcha lovers worldwide

We also share some surprising silver linings and long-term opportunities this pivotal moment could bring to the tea industry.

Yes, Mizuba Still Has Matcha

A question we’ve been hearing a lot lately: “Do you still have matcha?”

Yes — we do, and we plan to continue offering authentic, farm-direct matcha thanks to the strong relationships we’ve built with our producers over the past decade.

We’re proud to work with small, heritage tea farms in Japan who are navigating this challenge with care and resilience.

Why This Matters for the Future of Tea

This isn’t just a supply chain issue — it’s a moment of reckoning for Japanese agriculture, craftsmanship, and its tea industry. As demand for authentic matcha grows worldwide, we believe it’s essential to support sustainable farming, transparent sourcing, and long-term stewardship of Japan’s tea culture.

If you care about where your tea comes from, how it’s grown, and who grows it, this conversation is for you.


Keep Learning With Us

We’ll continue sharing updates, interviews, and education from Japan through our YouTube channel and blog. If you want to dive deeper into Japanese tea culture: 

Subscribe to our YouTube channel for future updates
Explore our journal for more stories from the field
Shop our farm-direct matcha here → Shop Matcha


Join the Conversation

Have questions about the matcha shortage?

Leave a comment on the video or send us a note — we’re here to share what we’re learning and connect you more deeply to the origin of your tea.

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