Artwork of traditional stone matcha mill - Mizuba Tea Co.
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Mizuba Tea Co. Hojicha roasted green tea powder canister on a white background
Jar of Mizuba Hojicha roasted green tea powder with a spoonful above on a dark background
Japanese Hojicha latte on a marble table sitting next to a tin of Mizuba Daily Hojicha
Close up of Mizuba Daily Japanese Hojicha Powder
Close up of frothed Japanese hojicha tea powder
Mizuba Tea Co. Hojicha roasted green tea powder canister on a textured surface with a blurred background
Jar of Mizuba Hojicha powder with pink flowers in the background.

Daily Hojicha

78.00 NIS

An ever-present tea in Japan, hojicha carries the daily rhythms of everyone – young and old. Our special blend is crafted and roasted from hand-selected Yabukita tea leaves in Shizuoka. Low in caffeine, deeply smooth, rich, and comforting, it's the perfect cup to keep by your side all day long. Enjoy this hallmark tea of the people.

Aroma: toasty, floral, and rich. Like a fruity dark chocolate.

Flavor profile: perfect balance of umami paired with a roasty toasty, smooth sweetness. Can't get enough of it in cashew milk with a touch of maple syrup, if you ask us.


Artwork of Yellow Mug of Tea – Mizuba Tea Co.

Store in a cool, dark location. Best consumed within 3 months.

Tea Leaf by Mizuba Tea Company

Size: 40g tin

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Daily Hojicha

78.00 NIS
Mizuba Hojicha Latte

Our Favorite Hojicha Latte:

• 1 teaspoon Mizuba Daily Hojicha powder.

• Add 30ml (1oz) of hot water 95℃ (203℉)

• Whisk until foamy with a bamboo chasen

• Add 180ml (6oz) of your favorite hot milk

• Add a touch of sweetness if you like – we love maple syrup or vanilla!

Tea Details:

Cultivar: Yabukita

Harvests: Autumn

Process: harvest is steamed and dried as per regular loose leaf tea, but undergoes two additional steps: roasting and milling.

Roasting is the key step that defines hojicha, and subjecting the leaves or stems to high temperatures develops a deep flavor and aroma. The process is carefully controlled to roast the tea to just before the point of burning, maximizing the umami and aroma without creating a bitter taste.

Modern methods may use rotary roasters for uniformity, while traditional methods might use porcelain pots over charcoal.

Hojicha Latte