{"title":"Start Here","description":"\u003cp\u003eLooking to get started? Here are our best recommendations for your Daily matcha moment®\u003c\/p\u003e","products":[{"product_id":"daily-matcha","title":"Daily Matcha Green Tea","description":"\u003cp\u003eStart by making Matcha part of your daily routine. Essential for anyone looking for a lifestyle centered around wellness, this fresh and delicious tea is perfect for your morning fix or afternoon lull. Your healthy habit will have you feeling vibrant in no time, but really, you love it just because it simply tastes refreshing and \u003cspan style=\"text-decoration: underline;\"\u003eamazing\u003c\/span\u003e.\u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Default Title","offer_id":464034217,"sku":"001","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/MizubaMid2023_Recovered_-67_1_1.webp?v=1715869065"},{"product_id":"culinary-organic-matcha","title":"Organic Signature Matcha","description":"\u003cdiv class=\"pricebox\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"product_price price headerfont\"\u003e\u003cem\u003e\u003cspan class=\"amount\"\u003e\u003cspan style=\"line-height: 1.2;\"\u003eOrganic Signature Matcha is the exact same tea as Organic Culinary Matcha, just with a new name and beautiful new packaging! \u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"product_price price headerfont\"\u003e\u003cspan class=\"amount\"\u003e\u003cspan style=\"line-height: 1.2;\"\u003eHere's our secret to every matcha latte, smoothie, cookie, dish, and culinary creation- \u003cstrong\u003eMizuba Organic Signature Matcha.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"product_price price headerfont\"\u003eMost culinary matcha you might find on the market is an excuse for lower quality or poorly stored matcha, but you'll find Mizuba is the go-to for \u003cspan style=\"text-decoration: underline;\"\u003efresh\u003c\/span\u003e, flavorful, and delicious matcha for all your favorite recipes. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"short_description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eWant to read our article that goes in-depth on the difference? \u003ca title=\"What is the difference between Ceremonial and Culinary Matcha? Which one is better? Find out on Mizuba Tea Co.\" href=\"https:\/\/mizubatea.com\/blogs\/news-1\/what-is-the-difference-between-ceremonial-and-culinary-matcha\" target=\"_blank\"\u003eCheck out \"What is Culinary Matcha\" here! \u003c\/a\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eOur matcha is exceptionally fresh: sourced, shade-grown \u0026amp; stone-milled to order from our producer partner's organic farms in Shizuoka, Japan. Our matcha is grown solely with natural, organic fertilizers and no agricultural chemicals or pesticides are used.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"100 gram","offer_id":51181094797624,"sku":"006","price":44.0,"currency_code":"USD","in_stock":true},{"title":"50 gram","offer_id":51181094830392,"sku":"0006","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/Signature_Front.png?v=1762217783"},{"product_id":"chasen-bamboo-matcha-whisk","title":"Matcha Whisk (Bamboo Chasen)","description":"\u003cp\u003eHalf kitchen utensil, half art piece, our chasen (bamboo matcha whisks) exemplify functional beauty - truly an icon of Japanese culture and tradition.\u003c\/p\u003e\n\u003cp\u003eDid you know that upon first use, your chasen will beautifully bloom....? Give it a shot and see for yourself! \u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Default Title","offer_id":464044477,"sku":"069","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/products\/DSCF2039-2.jpg?v=1587513749"},{"product_id":"chashaku-bamboo-spoon","title":"Sesame Chashaku (Matcha Scoop)","description":"\u003cp\u003e\u003cspan\u003eA traditional matcha set would not be complete without a chashaku. Specifically reserved for scooping matcha tea, this dainty serving spoon is the perfect companion to your \u003ca title=\"Shop Chawan tea bowls\" href=\"https:\/\/mizubatea.com\/products\/chawan-matcha-tea-bowl\" target=\"_blank\"\u003echawan\u003c\/a\u003e (tea bowl) and \u003ca rel=\"noopener\" title=\"Shop Chasen Whisks\" href=\"https:\/\/mizubatea.com\/products\/chasen-bamboo-matcha-whisk\" target=\"_blank\"\u003echasen\u003c\/a\u003e whisk. Use our chashaku to measure the perfect amount of matcha into your bowl or cup. \u003c\/span\u003e\u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Default Title","offer_id":464044865,"sku":"071","price":9.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/products\/DSCF0973.jpg?v=1585169103"},{"product_id":"japanese-matcha-gift-set","title":"Japanese Matcha Gift Set – Chawan, Chasen, and Choose Your Matcha","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWe can't wait to hear what fun you'll have creating your perfect \u003ca href=\"https:\/\/www.instagram.com\/mizubateaco\/\" title=\"#MatchaMoment\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 12;\" target=\"_blank\"\u003e\u003cstrong\u003e#MatchaMoment\u003c\/strong\u003e\u003c\/a\u003e with Mizuba's exclusive Japanese Matcha Green Tea Set. \u003cbr\u003e\u003cbr\u003eChoose your favorite Matcha to elevate your tea time with – this set is customizable! \u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIncludes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 beautiful, traditional \u003ca href=\"https:\/\/mizubatea.com\/products\/chawan-matcha-tea-bowl\" title=\"Mizuba Chawan Tea Bowl - shop\" rel=\"noopener\" target=\"_blank\"\u003eChawan\u003c\/a\u003e tea bowl\u003c\/li\u003e\n\u003cli\u003e1 Mizuba 120-prong \u003ca href=\"https:\/\/mizubatea.com\/products\/chasen-bamboo-matcha-whisk\" title=\"Mizuba Chasen 120-prong carved bamboo whisk - shop\" rel=\"noopener\" target=\"_blank\"\u003eChasen\u003c\/a\u003e whisk\u003c\/li\u003e\n\u003cli\u003eOur signature \u003ca href=\"https:\/\/mizubatea.com\/products\/house-organic-matcha\" title=\"Mizuba House Organic Matcha green tea - shop\" rel=\"noopener\" target=\"_blank\"\u003eHouse Organic Matcha\u003c\/a\u003e green tea, or choose your favorite.\u003c\/li\u003e\n\u003cli\u003ePreparation card illustrating how to make Mizuba Matcha in the traditional Japanese Tea Ceremony style.\u003c\/li\u003e\n\u003cli\u003eAll packaged in a crisp, decorated box ready to go wherever your Mizuba tea takes you. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"Take a Matcha Moment with Mizuba Tea Co.\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/TakeAMatchaMoment_REGISTEREDTRADEMARK_480x480.png?v=1610417119\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Yama Matcha","offer_id":51382334947640,"sku":"0864","price":99.95,"currency_code":"USD","in_stock":true},{"title":"House Organic Matcha","offer_id":49640693760312,"sku":"0008","price":99.95,"currency_code":"USD","in_stock":true},{"title":"Nagomi Organic Ceremonial Matcha","offer_id":49640693793080,"sku":"0009","price":107.95,"currency_code":"USD","in_stock":true},{"title":"Yorokobi Organic Ceremonial Matcha","offer_id":49640693825848,"sku":"00010","price":112.95,"currency_code":"USD","in_stock":true},{"title":"Kokoro Ceremonial Matcha","offer_id":49640693891384,"sku":"00012","price":122.95,"currency_code":"USD","in_stock":true},{"title":"Shirakawa Ceremonial Matcha","offer_id":49640693858616,"sku":"00011","price":117.95,"currency_code":"USD","in_stock":true},{"title":"Daily Matcha","offer_id":49640693727544,"sku":"0007","price":98.95,"currency_code":"USD","in_stock":true},{"title":"Hinode Organic Mizuba Matcha","offer_id":52226559836472,"sku":null,"price":117.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/products\/Matcha_Set_Small-min.jpg?v=1580323833"},{"product_id":"dark-wood-chasen","title":"Dark Wood Chasen","description":"\u003cp\u003eOur beautiful dark wood chasens are made from wild purple bamboo. Artisans look for a hard, thin stalk, usually about 2-2.5 centimeters thick and 9-12 cm long. The bamboo must be dried for over a year, and only then do artisans transform the natural material into the fine tines — each by hand.  \u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Default Title","offer_id":31651867361358,"sku":"070","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/DSCF5274.jpg?v=1721079828"},{"product_id":"matcha-essentials-set","title":"Matcha Moment® Essential Tea Set","description":"\u003cp style=\"font-size: 14px!important;\"\u003eLooking for an easy way to start living the matcha life, or want to give the gift of matcha to a friend? Our #MatchaMoment Essentials Set has everything you need to start making matcha a healthy habit and learn how to whisk up the perfect chawan of traditional matcha green tea. \u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Yama Matcha","offer_id":52028529082680,"sku":"008","price":57.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/P1000317-2.png?v=1770336110"},{"product_id":"mizuba-organic-latte-bundle","title":"Mizuba Organic Latte and Baking Bundle","description":"\u003cp\u003eDrink your favorite tea from morning 'till night — with the Mizuba organic latte bundle, you will be well-stocked for your latte needs! (Hello, perfect work from home motivation.)\u003c\/p\u003e\n\u003cp\u003eAnd of course, this bundle is perfect for the baking connoisseur as well! There are endless opportunities to make \u003ca href=\"https:\/\/mizubatea.com\/blogs\/recipes\/mizuba-organic-houjicha-waffle-recipe\" title=\"Hojicha Waffle Recipe\"\u003ehojicha waffles\u003c\/a\u003e, \u003ca href=\"https:\/\/mizubatea.com\/blogs\/recipes\/mizuba-matcha-layer-cake\" title=\"Mizuba Matcha Layer Cake Recipe\"\u003ematcha cakes\u003c\/a\u003e, or how about matcha + hojicha checkerboard cookies?\u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Default Title","offer_id":39532834160718,"sku":"400","price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/DSC_0883.png?v=1774389277"},{"product_id":"yama-matcha-green-tea","title":"Yama Matcha Green Tea","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA masterpiece from Japan's Southern Alps, Yama matcha \u003c\/span\u003eexemplifies\u003cspan\u003e clarity and centuries of history. The Honyama region produces teas that are renowned for an impeccable balance of sweetness and clean umami, with a fresh, airy, and slightly floral aroma evocative of its mountainous terroir\u003c\/span\u003e\u003cspan\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for traditional whisked tea (usucha).\u003c\/strong\u003e   \u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"1 Tin","offer_id":52941980926264,"sku":"864","price":33.0,"currency_code":"USD","in_stock":true},{"title":"3 Tins","offer_id":52941990953272,"sku":"895","price":89.1,"currency_code":"USD","in_stock":true},{"title":"5 Tins","offer_id":52942014513464,"sku":"898","price":123.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/Yama-matcha.png?v=1769725961"},{"product_id":"hario-glass-matcha-set","title":"Hario Glass Matcha Set","description":"\u003cp\u003e\u003cstrong\u003eA modern ritual, redefined: \u003c\/strong\u003eexperience the art of Japanese tea in a stunning, contemporary form. HARIO’s new glass matcha set transforms tradition into modern elegance with a sleek, minimalist ensemble designed to complement any kitchen.\u003c\/p\u003e\n\u003cp\u003eAt its heart is our star:\u003cstrong\u003e \u003ca href=\"https:\/\/mizubatea.com\/products\/yama-matcha-green-tea\" target=\"_blank\" rel=\"noopener\"\u003eYama Matcha\u003c\/a\u003e\u003c\/strong\u003e, prized for its smooth, balanced character and vibrant green hue.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Including Matcha","offer_id":51270122504504,"sku":"438","price":129.0,"currency_code":"USD","in_stock":true},{"title":"Just Tools","offer_id":51270122537272,"sku":"439","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/DSC00643-2.png?v=1781655180"},{"product_id":"hario-double-walled-matcha-bowl","title":"Hario Double-Walled Glass Chawan (Matcha Bowl)","description":"\u003cp\u003eHario's signature \u003cmeta charset=\"utf-8\"\u003eborosilicate glass keeps your matcha warm while staying cool to the touch thanks to this bowl's elegant, double-wall insulation.  Sleek, modern, and functional, it’s the ideal companion for matcha lovers who appreciate both form and ease.\u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Clear","offer_id":51222093857080,"sku":"513","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Green","offer_id":51222093889848,"sku":"514","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Pink","offer_id":51222093922616,"sku":"515","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/DSCF0676_7f2924df-eeb4-4d88-86e7-09397943f403.png?v=1776725843"},{"product_id":"daily-matcha-and-hojicha-set","title":"Daily Matcha and Hojicha Set","description":"\u003ch2\u003eYour Daily Ritual, Elevated\u003c\/h2\u003e\n\u003cp\u003eStart your mornings with our best-selling, vibrant Daily matcha and wind down your evenings with the warm, toasty embrace of our Daily hojicha.\u003c\/p\u003e\n\u003cp\u003eOur \u003cstrong\u003eDaily Matcha \u0026amp; Daily Hojicha Set\u003c\/strong\u003e brings you two of Japan's most beloved teas, designed for everyday, all-day drinking.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan\u003eHojicha vs. Matcha:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Where matcha delivers bright, grassy umami and a focused caffeine lift, hojicha offers the opposite — roasted warmth, cocoa-malt depth, and minimal caffeine. Both are Japanese green teas, but hojicha's secondary roast transforms the leaf entirely. Think of it as your all-day, any-mood tea.\u003c\/span\u003e\u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Default Title","offer_id":51924384710968,"sku":"967","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/daily_matcha_and_hojicha_bundle.webp?v=1778692703"},{"product_id":"luxury-matcha-ritual-set","title":"Matcha Moment Set – Tsuji San Shirakawa Matcha \u0026 Dark Wood Chasen","description":"\u003cp\u003eOur elevated Matcha Moment® Essential Set pairs two of our most refined offerings into one seamless experience: the celebrated \u003cstrong\u003eShirakawa Ceremonial Matcha\u003c\/strong\u003e and our hand-crafted \u003cstrong\u003eDark Wood Chasen\u003c\/strong\u003e. A giftable set that is everything you or a loved one need to build a daily matcha practice that feels as intentional as it tastes.\u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Default Title","offer_id":52028537372984,"sku":"888","price":83.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/DSC00208-2.png?v=1783467183"},{"product_id":"complete-matcha-set","title":"Origami Matcha Set — White Chawan","description":"\u003cp\u003e\u003cstrong\u003eEverything you need for a complete, traditional matcha practice in one beautifully curated set. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe're deeply proud of our partnership with \u003cstrong\u003eOrigami\u003c\/strong\u003e, Japan – masters of ceramic, specialty \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003edrinkware with a 400-year-old legacy from expert minoware crafters in Gifu, Japan. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eChoose your Mizuba matcha, and we'll pair it with their signature katakuchi spouted chawan tea bowl, a hand-crafted chasen whisk, perfectly-carved chashaku, and chasen naoshi stand. Whether you're new to the ritual or deepening an existing practice, this set gives you everything to effortlessly whisk up a perfect chawan. Or if you already have enough matcha at home, you can order the set on its own!\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAll matcha sourced directly from Japan. Packaged and ready to gift. Sets ship free.\u003c\/em\u003e\u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Yama","offer_id":52248533860664,"sku":"1011","price":148.0,"currency_code":"USD","in_stock":true},{"title":"Shirakawa","offer_id":52248533893432,"sku":"1012","price":170.0,"currency_code":"USD","in_stock":true},{"title":"Set Only","offer_id":52291420291384,"sku":"1010","price":119.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/DSC_1368.png?v=1776801520"},{"product_id":"origami-matcha-set-green-chawan","title":"Origami Matcha Set — Green Chawan","description":"\u003cp\u003e\u003cstrong\u003eEverything you need for a complete, traditional matcha practice in one beautifully curated set. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe're deeply proud of our partnership with \u003cstrong\u003eOrigami\u003c\/strong\u003e, Japan – masters of ceramic, specialty \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003edrinkware with a 400-year-old legacy from expert minoware crafters in Gifu, Japan. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eChoose your Mizuba matcha, and we'll pair it with their signature katakuchi spouted chawan tea bowl, a hand-crafted chasen whisk, perfectly-carved chashaku, and chasen naoshi stand. Whether you're new to the ritual or deepening an existing practice, this set gives you everything to effortlessly whisk up a perfect chawan. Or if you already have enough matcha at home, you can order the set on its own!\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAll matcha sourced directly from Japan. Packaged and ready to gift. Sets ship free.\u003c\/em\u003e\u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Yama","offer_id":52355975643448,"sku":"956","price":148.0,"currency_code":"USD","in_stock":true},{"title":"Shirakawa","offer_id":52355975676216,"sku":"957","price":170.0,"currency_code":"USD","in_stock":true},{"title":"Set Only","offer_id":52355975708984,"sku":"1009","price":119.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/Origami-tea-mizuba.webp?v=1778691693"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/collections\/DSCF1305.png?v=1791263508","url":"https:\/\/mizubatea.com\/en-ch\/collections\/start-here.oembed","provider":"Mizuba Tea Co.","version":"1.0","type":"link"}